Keyword Matching - Complete Guide

This guide explains exactly how keyword matching works in Reddit Mentions, so you know what to expect when setting up your keywords.

Written By Kurt

Last updated 8 months ago


Keywords can be added in the Tracking section of RedditMentions, as seen below

RedditMentions uses exact phrase matching with word boundaries.

✅ It WILL match when your keyword appears as a complete word or phrase
❌ It will NOT match when your keyword appears as part of another word

Best Practices For Setting Up Keywords

1. Use Specific Phrases

Instead of: AI
Use: artificial intelligence, machine learning, ChatGPT

Why: Specific phrases reduce noise and give you more relevant matches.

2. Add Common Variations

For a brand like "McDonald's", consider adding:

  • McDonald's

  • McDonalds

  • Maccas (slang variations)

3. Include Possessive Forms

Don't worry about possessives - they're automatically handled:

  • Keyword: Apple

  • Matches: "Apple", "Apple's", "Apple."

4. Consider Punctuation Variations

For compound terms, you might want both:

  • real-time

  • real time

Common Questions With Examples

Troubleshooting Common Issues



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